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Let’s Get Started
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Introduction
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Apathy
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Insurance Dilemma
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Anchoring Bias
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Sticker Shock
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Down Payment Dilemma
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Trigger Words
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Information Overload
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Personal Bias
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The 0% Interest Dilemma
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Lack of Flexibility
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Take Action
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Introduction
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Trusted Partners
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Same Day Discounts
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In-Office Plans w/ Interest
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In-Office Plans w/out Interest
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VIP Layaway
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Take Action
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Introduction
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Prestige Pricing
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Charm Pricing
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BOGF Pricing
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Comparative Pricing
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Visual Pricing
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Take Action
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Introduction
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The Challenge you Face
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The Consumer Buying Cycle
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Important Psychology Pricing
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Learning to Think Like a Consumer
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Consumer vs. Practice Financial Considerations
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How to Double your Cash Flow
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Coming Prepared and Confident
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Dual Close
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Take Action & Exam
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Introduction
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How the Conversation Flows
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The Good News Is …
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The Dual Close
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Paid in Full
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Low Monthly, The Setup Statement
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Low Monthly, In-House Game Plan
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Low Monthly, Trusted Partners
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Low Monthly, Two Popular Options
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Low Monthly, The Patient’s Choice Part 1
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Low Monthly, The Patients Choice Part 2
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Coach Eric Demonstration
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Take Action & Exam
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Introduction
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Five Steps to Overcoming, “I Need to Speak with my Spouse.”
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Three Steps to Overcoming, “Does this have Interest?”
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Flow Chart - The Financial Presentation