Why your Receptionist is your New Treatment Coordinator
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Brian Wright
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April 21, 2023
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Blog
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At your orthodontic or dental practice, your receptionist is often the first point of contact for most patients. Traditionally, the main purpose of their job was to greet patients in the office, answer the phones, and schedule appointments. But with the growth in this industry, their job has become so much more. Your receptionist plays a crucial role in propelling …
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The 4 Essentials to Exceptional Online Marketing Content
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Brian Wright
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April 10, 2023
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Blog
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Part 2: Be Relatable As an orthodontist, you have probably participated in several interviews in order to hire new associates to join your team. Think back to the best interview you have ever facilitated. What made that interview so wonderful? Was it that the candidate answered every question perfectly and had a resume far more impressive than the others? Well, …
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5 Simple Steps to Improve Your Onboarding Experience
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Brian Wright
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March 19, 2023
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Blog
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What process does your office use to train new employees? What is your onboarding experience like at your practice? Is it a smooth and seamless process that almost any staff member could run for you? Several of you are probably thinking, “My onboarding process is chaotic and messy and I feel like I have to be involved in almost every …
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The 4 Essentials to Exceptional Online Marketing Content
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Brian Wright
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March 8, 2023
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Blog
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Part 1: Staying Relevant Some of us might remember pulling out the yellow pages to search for a local orthodontist. Back then, you chose one based on proximity and personal experience stories from your close family and friends. As our technology improves, our methods of gaining new patients and utilizing technology must also improve. Nowadays, you can search for a …
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Let’s Talk Money: Start With Good News
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Brian Wright
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February 24, 2023
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Blog
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For orthodontists and their staff, first impressions are everything. As your patients move throughout your office, your desire is for them to enjoy each interaction, which is why you meticulously hire specific employees and maintain an office mantra. New Patient Group is here to help each member of your staff provide the best experience possible for every patient that walks …
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How to Increase Your Google 5-Star Reviews
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Brian Wright
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February 2, 2023
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Blog
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Did you know that customers who have a negative experience are two to three times more likely to leave a review than customers who had a great experience? According to the White House Office of Consumer Affairs, dissatisfied customers typically tell anywhere from nine to 15 others about their negative experience with a business. That means, if a patient has …
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How Your Accountant is Sabotaging Your Success
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Brian Wright
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January 17, 2023
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Blog
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As a small business owner, you typically depend on your accountant to help you make critical financial decisions for the greater success of your orthodontic practice. But is your accountant taking every cost and investment into consideration? Does your accountant understand which expenses actually provide more profit and more ease for you? Of course they don’t. They are responsible for …
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Hiring Outside the Orthodontic Industry
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Brian Wright
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November 14, 2022
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Blog
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When it comes time to fill an open position in your orthodontic practice, where do you look first? Most orthodontists look inside their industry for new talent. You post an office manager position and in the required experience section you note that candidates need at least three previous years of dental or orthodontic experience. This process makes sense on the …
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The 5 Essentials of Exceptional Employees! Dental Practice Marketing from New Patient Group!
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Brian Wright
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April 27, 2022
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Blog
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Hey New Patient Group nation! Welcome inside the broadcast booth, Brian Wright here and welcome to season four, episode number seven. We’ve been on this culture kick lately, we did one that was about the best marketing investment you’ll likely never make. A lot of unbelievably great feedback on that one, we are still getting text messages, phone calls, just …
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The Real Story Behind Your One Star Reviews! Dental Practice Marketing from New Patient Group!
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Brian Wright
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October 1, 2021
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Blog
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Hey New Patient Group nation, welcome inside the broadcast booth. Brian Wright here and welcome to season four, episode number 10. Exciting month, got OrthoPreneurs coming up. Looking forward to that looking forward to seeing so many of you out there. And today we’re going to be talking about you know, we’re on this experience kick as relates to people …
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