The Most Ironic Thing About Thing About Your Non-Compliant Patients
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Brian Wright
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September 22, 2023
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Blog
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Most of you have probably dealt with a non-compliant patient at least once in your time as an orthodontist or dentist. When you prescribe a patient specific treatment, treatment that you customized for their unique smile, in order to give them the smile of their dreams, and they are non-compliant for no good reason, it can be extremely frustrating. Oddly …
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How a Transformative Culture Can Forever Impact the Lives of Others – A special tribute to Dr Boyd Whitlock
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Brian Wright
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August 17, 2023
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Blog
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Hey New Patient Group and Wright Chat nation welcome inside the broadcast booth, Brian Wight here. Welcome into season six, episode six of season six, Episode 88 overall. Just getting back from a great trip, my first trip ever to Hawaii. Went out to see the great Dr. Nayak, who came aboard with New Patient Group and it was great …
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The Power of the Framing Effect
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Brian Wright
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July 12, 2023
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Blog
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Have you ever thought to yourself, “I should really start eating healthier,” or “Man, I’d like to lose a little weight,”or anything similar that caused you to pay closer attention to the nutritional value of your food? Now food companies know we all do this at some point, so they really play into appearing like the healthier option. Adding a …
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The 4 Essentials to Exceptional Online Marketing Content
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Brian Wright
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June 29, 2023
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Blog
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Part 3: Be Engaging Now that you are posting relevant and relatable content, you probably have more patients and future patients interacting with your content on social media. This is a huge accomplishment and that relevant and relatable content is going to win over some new patients and help to keep your current patients informed. But it’s time to take …
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Why your Receptionist is your New Treatment Coordinator
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Brian Wright
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April 21, 2023
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Blog
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At your orthodontic or dental practice, your receptionist is often the first point of contact for most patients. Traditionally, the main purpose of their job was to greet patients in the office, answer the phones, and schedule appointments. But with the growth in this industry, their job has become so much more. Your receptionist plays a crucial role in propelling …
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The 4 Essentials to Exceptional Online Marketing Content
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Brian Wright
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April 10, 2023
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Blog
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Part 2: Be Relatable As an orthodontist, you have probably participated in several interviews in order to hire new associates to join your team. Think back to the best interview you have ever facilitated. What made that interview so wonderful? Was it that the candidate answered every question perfectly and had a resume far more impressive than the others? Well, …
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5 Simple Steps to Improve Your Onboarding Experience
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Brian Wright
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March 19, 2023
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Blog
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What process does your office use to train new employees? What is your onboarding experience like at your practice? Is it a smooth and seamless process that almost any staff member could run for you? Several of you are probably thinking, “My onboarding process is chaotic and messy and I feel like I have to be involved in almost every …
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The 4 Essentials to Exceptional Online Marketing Content
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Brian Wright
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March 8, 2023
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Blog
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Part 1: Staying Relevant Some of us might remember pulling out the yellow pages to search for a local orthodontist. Back then, you chose one based on proximity and personal experience stories from your close family and friends. As our technology improves, our methods of gaining new patients and utilizing technology must also improve. Nowadays, you can search for a …
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Let’s Talk Money: Start With Good News
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Brian Wright
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February 24, 2023
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Blog
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For orthodontists and their staff, first impressions are everything. As your patients move throughout your office, your desire is for them to enjoy each interaction, which is why you meticulously hire specific employees and maintain an office mantra. New Patient Group is here to help each member of your staff provide the best experience possible for every patient that walks …
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How to Increase Your Google 5-Star Reviews
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Brian Wright
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February 2, 2023
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Blog
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Did you know that customers who have a negative experience are two to three times more likely to leave a review than customers who had a great experience? According to the White House Office of Consumer Affairs, dissatisfied customers typically tell anywhere from nine to 15 others about their negative experience with a business. That means, if a patient has …
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