Local SEO for Orthodontists
Dominate Your Local Market And Attract More New Patients
Orthodontic SEO
When Patients Search for an Orthodontist in Your Area, Who Will They Find First?
Will they find you or will they find one of your competitors? In today’s competitive digital marketplace, being able to position your practice at or near the top of Google’s search engine results for important search terms is more important than ever before. As a specialized digital marketing agency, our local SEO services are exclusively designed for orthodontic practices.
With over 40 years of combined experience, our SEO experts have a thorough understanding of the unique challenges and opportunities that these practices face in the digital landscape.
Orthodontic SEO
What Makes Our Local SEO Process Different?
Our people, our culture, and the fact we want you to dominate your local market! That’s the NPG difference. Too often SEO is treated as a ‘set it and forget it’ process, but optimization requires constant attention. New Patient Group’s SEO team provides constant attention to your website, making sure it ranks highly in the Google 3-pack as well as organically… AND without the need for expensive Google Ads.
Relevance
The content on your website should be relevant to the search terms or keywords you are targeting, and it should provide valuable information to new and existing patients.
Quality Content
High-quality content that is informative, and engaging can improve user experience and increase the chances of the content being shared or linked to by other websites.
Keyword Research
Effective keyword research involves identifying relevant search terms or keywords that your target audience is using to find products or services like yours in your area.
On-Page Optimization
This involves optimizing on-page elements of your website, including titles, meta descriptions, headings, images, links, etc. to make them more search engine-friendly.
Technical Optimization
Technical SEO involves optimizing aspects of your website, including site speed, responsiveness, and structure, to improve its visibility and relevance for search engines.
Link Building
This involves acquiring high-quality links from other websites back to your website, which can improve your website's authority and relevance for search engines.
Social Media Integration
Social media can help promote your content and increase its visibility, which can lead to improved rankings and increased traffic to your website.
Keeping It Fresh
Regularly updating your website with fresh, high-quality content can improve user experience and signal to search engines that your website is active and relevant.
We don’t just optimize your website for search engines; we also ensure that it’s user-friendly and provides a positive experience for your patients. This can lead to increased patient satisfaction, retention, and referrals, all of which can contribute to long-term growth for your practice.
Our holistic approach to local SEO offers long-term value that other companies can’t even begin to touch.
Comprehensive and Effective
The Essential Components of Good SEO
Google uses over 200 ranking factors to determine how well your website’s content matches a particular online search. The better the match, the higher the ranking. Most of these ranking factors fall into one of four categories: on-page, off-page, technical, and local.
On-page SEO
Used to optimize website content for higher search engine rankings. Examples include:
- Keyword Research
- Page Content
- Meta Tags
- Header Tags
Local SEO
Used to help a website rank higher for searches in specific geographic areas. Examples include:
- Google Maps
- Google My Business (GMB)
- Local Keywords
- NAP Citations
Off-page SEO
Actions taken outside of your website to improve its search engine ranking, including:
- Link Building
- Social Media Activity
- Trust Signals (Reviews)
- Brand Signals
Technical SEO
Optimizing website speed, performance and structure to improve search engine crawling and indexing. Examples include:
- Mobile Optimization
- Schema Markup
- URL Structure
- Core Web Vitals
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