Three Payment Plan Strategies to Unlock More Clear Aligner Cases
The world of orthodontics is quickly changing and improving, and you can no longer solely rely on being the best clinician in your area. In order to win potential patients over, your practice has to provide a better experience than your competition. For your patients, a large part of their experience is based on finances. […]
Twisted Thinking: Labeling
When you think about labeling, you might think about the classic high school labels conveyed in popular movies such as the jocks, the outcasts, the popular kids, the rebels, the overachievers, etc. In each example, a label is placed on a teenager or group of teens based on one fact about them. The teen plays […]
The Most Ironic Thing About Thing About Your Non-Compliant Patients
Most of you have probably dealt with a non-compliant patient at least once in your time as an orthodontist or dentist. When you prescribe a patient specific treatment, treatment that you customized for their unique smile, in order to give them the smile of their dreams, and they are non-compliant for no good reason, it […]
How a Transformative Culture Can Forever Impact the Lives of Others – A special tribute to Dr Boyd Whitlock
Hey New Patient Group and Wright Chat nation welcome inside the broadcast booth, Brian Wight here. Welcome into season six, episode six of season six, Episode 88 overall. Just getting back from a great trip, my first trip ever to Hawaii. Went out to see the great Dr. Nayak, who came aboard with New Patient […]
The Power of the Framing Effect
Have you ever thought to yourself, “I should really start eating healthier,” or “Man, I’d like to lose a little weight,”or anything similar that caused you to pay closer attention to the nutritional value of your food? Now food companies know we all do this at some point, so they really play into appearing like […]
The 4 Essentials to Exceptional Online Marketing Content
Part 3: Be Engaging Now that you are posting relevant and relatable content, you probably have more patients and future patients interacting with your content on social media. This is a huge accomplishment and that relevant and relatable content is going to win over some new patients and help to keep your current patients informed. […]
Why your Receptionist is your New Treatment Coordinator
At your orthodontic or dental practice, your receptionist is often the first point of contact for most patients. Traditionally, the main purpose of their job was to greet patients in the office, answer the phones, and schedule appointments. But with the growth in this industry, their job has become so much more. Your receptionist plays […]
The 4 Essentials to Exceptional Online Marketing Content
Part 2: Be Relatable As an orthodontist, you have probably participated in several interviews in order to hire new associates to join your team. Think back to the best interview you have ever facilitated. What made that interview so wonderful? Was it that the candidate answered every question perfectly and had a resume far more […]
5 Simple Steps to Improve Your Onboarding Experience
What process does your office use to train new employees? What is your onboarding experience like at your practice? Is it a smooth and seamless process that almost any staff member could run for you? Several of you are probably thinking, “My onboarding process is chaotic and messy and I feel like I have to […]
The 4 Essentials to Exceptional Online Marketing Content
Part 1: Staying Relevant Some of us might remember pulling out the yellow pages to search for a local orthodontist. Back then, you chose one based on proximity and personal experience stories from your close family and friends. As our technology improves, our methods of gaining new patients and utilizing technology must also improve. Nowadays, […]